Asking : a 59-minute guide to everything board members, volunteers, and staff must know to secure the gift
Jerold Panas (Author)
"It ranks right up there with public speaking. Nearly all of us fear it. And yet it's critical to our success. Asking for money. It makes even the stout-hearted quiver. But now comes a book, Asking: A 59-Minute Guide to Everything Board Members, Staff and Volunteers Must Know to Secure the Gift. And short of a medical elixir, it's the next best thing for emboldening you, your board members and volunteers to ask with skill, finesse ... and powerful results. Jerold Panas, who as a staff person, board member and volunteer has secured gifts ranging from $50 to $50 million, understands the art of asking perhaps better than anyone in America. He has harnessed all of his knowledge and experience and produced what many are already calling a landmark book. What Asking convincingly shows -- and one reason staff will applaud the book and board members will devour it -- is that it doesn't take stellar communication skills to be an effective asker. Nearly everyone, regardless of their persuasive ability, can become an effective fundraiser if they follow Jerold Panas' step-by-step guidelines."--Www.amazon.com (Jan. 21, 2011.)
Print Book, English, 2011
Revised edition View all formats and editions
Emerson & Church, Publishers, Medfield, MA, 2011
Handbook
108 pages ; 22 cm
9781889102351, 1889102350
1003325056
1.The Joy of Asking!
- 2. Thanks for Being a Friend
- 3. You're Never a Loser Until You Quit Trying
- 4. You Won't Get Milk from a Cow by Sending a Letter
- 5. Enthusiasm Is Contagious, Start an Epidemic
- 6. Enlightened Givers Feel the Rapture of Being Alive
- 7. It's Easier to Get the Gift than the Visit
- 8. Successful People Do What Others Never Get Around to
- 9. The Secrets of Success Don't Work Unless You Do
- 10. No One Ever Listened Himself Out of a Gift
- 11. Donors Give to the Magic of an Idea
- 12. The Archer Strikes the Target, Partly by Pulling, Partly by Letting Go
- 13. You'll Never Know if You Don't Ask
- 14. Consistent Hard Work is the Yeast that Raises the Dough
- 15. A Successful Fundraiser Shoots at a Target No One Else Sees, and Hits It
- 16. Some Aim At Nothing and Hit It with Remarkable Precision
- 17. The Line Between Success and Failure: 'I Didn't Make My Own Gift First'
- 18. Triumph is Just 'Umph' Added to Try
- 19. An Obstacle is What You See When You Take Your Eyes Off the Objective
- 20. Objections Aren't Bitter If You Don't Swallow Them
- 21. Great Opportunity Stands Beside You, in the Form of Objections
- 22. A Desk is a Dangerous Place to Raise Money from
- 23. It's Amazing What You Don't Raise When You Don't Ask
- 24. You Don't Have to be Great to Start, but You Have to Start to be Great
- 25. In All You Do, Act as if It's Impossible to Fail