Asking: A 59-minute Guide to Everything Board Members, Volunteers, and Staff Must Know to Secure the GiftIt ranks right up there with public speaking. Nearly all of us fear it. And yet it's critical to our success. Asking for money. It makes even the stout-hearted quiver. But now comes a book, Asking: A 59-Minute Guide to Everything Board Members, Staff and Volunteers Must Know to Secure the Gift. And short of a medical elixir, it's the next best thing for emboldening you, your board members and volunteers to ask with skill, finesse -- and powerful results. Jerold Panas, who as a staff person, board member and volunteer has secured gifts ranging from $50 to $50 million, understands the art of asking perhaps better than anyone in America. He has harnessed all of his knowledge and experience and produced what many are already calling a landmark book. What Asking convincingly shows -- and one reason staff will applaud the book and board members will devour it -- is that it doesn't take stellar communication skills to be an effective asker. Nearly everyone, regardless of their persuasive ability, can become an effective fundraiser if they follow Jerold Panas' step-by-step guidelines. |
Contents
I | 9 |
II | 10 |
III | 12 |
V | 14 |
VI | 17 |
IX | 21 |
X | 24 |
XII | 27 |
XXIII | 49 |
XXIV | 52 |
XXV | 56 |
XXVII | 59 |
XXIX | 62 |
XXX | 64 |
XXXII | 68 |
XXXIII | 70 |
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Common terms and phrases
345 Carey Street actually American Red Cross amount Anne Frank annual gift Carey Street Middleton cause Chester consider a gift effective Emerson & Church Enlightened-givers Enthusiasm everything felt exactly focus groups Found I know Four Magic Questions friends Fund Raising Realities George Bernard Shaw getting the gift going to ask gram happen Hospital institution Intent interested Jean Smyth 345 Jerold Panas Jerry Panas Keep in mind learned lives and save look MAJOR GIFT DONOR Mega Gifts minutes mission need to know objections okay organization pect percent presentation probe for concerns ready to ask remember response Sacred Heart Hospital Saint Peter Salvation Army save lives sell sending a letter set the date Smyth 345 Carey solicitor someone staff person success talk tell There's thought tion VISIT Jean Smyth volunteer What's wonderful YMCA you'll never know